Canadian coffee chain Tim Hortons has introduced an improved lid to reduce spills and transform customer behaviour by reducing the use of paper cups.
The lid was designed by the company’s brand teams with a focus on design, function and sustainability.
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It features a raised dome, tabbed closure, and enables an improved flow of coffee from the cup. The lid is also embossed with a maple leaf.
It is made from polypropylene, which is 100% recyclable.
The material is accepted at all its restaurants and 95% of curbside recycling programmes across Canada.
Tim Hortons president Alex Macedo said: “We took more than two years to develop the new lid – conducting 12 research studies, serving over 30 million beverages and working with thousands of guests to help us design it.
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By GlobalData“Our guests have been asking for a better lid for years and we took the time to research and develop an improved lid that does not just reduce spills but has a reduced carbon footprint.
“Guest feedback on our new lid is overwhelmingly positive with a 9-1 preference over our old lid.”
The coffee chain will also introduce a reusable cup across its restaurants mid-year for a price starting at $1.99.
It will focus on educating customers to reduce the use of single-use paper cups through marketing programmes.
Tim Hortons will be involved with various coffee packaging sustainability initiatives this year, including testing of a more environmentally friendly paper cup and a new strawless lid for iced coffee, as well as introducing wooden stir sticks.
