The Waste and Resources Action Programme (WRAP), a UK environmental NGO aligned with the Labour Party, is advocating for a government ban on plastic packaging for 21 common fruit and vegetable items.
This proposal is part of a broader set of waste-reduction measures expected to be announced in the coming weeks.
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WRAP argues that eliminating such packaging would not only reduce plastic waste but also improve recycling rates and reduce carbon emissions associated with plastic production.
Targeted produce and potential impact
The initial phase of the proposed ban focuses on items including apples, bananas, potatoes, and salad tomatoes. WRAP notes that these products are either robust or naturally protected by their skins, making plastic packaging unnecessary.
According to WRAP’s estimates, removing packaging from these 21 types of produce could prevent 100,000 tonnes of food waste and 13,000 tonnes of plastic film waste each year, representing a significant environmental benefit.
Consumer preferences and shopping habits
Consumer support appears strong. A WRAP poll found that nearly two-thirds (64%) of UK shoppers would prefer to purchase fresh produce loose if it were available.
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By GlobalDataHarriet Lamb, WRAP’s chief executive, said the ban would help shoppers return to “shopping like our nan,” buying only what they need and avoiding surplus waste.
The initiative is intended to shift cultural habits, making sustainable purchasing practices a mainstream choice rather than an optional extra.
Wider support and advocacy
Other organisations are backing efforts to reduce plastic waste in the grocery sector. City to Sea and Everyday Plastic both run the “Choose Loose” campaign, which encourages supermarkets to offer more packaging-free produce.
Keep Britain Tidy has called on the government to adopt initiatives such as a Deposit Return Scheme, while SERA, Labour’s Environment Campaign, is pressing for more ambitious plastic reduction policies within the party.
Together, these groups highlight growing pressure on retailers and policymakers to tackle single-use plastics and encourage sustainable shopping practices.
Next steps and implementation
Specific details of the ban are yet to be released, but the charity’s advocacy highlights the urgency of addressing plastic waste in the grocery sector.
As discussions continue, further information will be provided on the potential implementation and impact of the ban.
