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March 8, 2019

Study shows 75% UK buyers want e-retailers to use sustainable packaging

A new study has revealed that 75% of British consumers want online retailers to use eco-friendly materials to pack their orders and minimise parcel packaging waste.

A new study has revealed that 75% of British consumers want online retailers to use eco-friendly materials to pack their orders and minimise parcel packaging waste.

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The study was conducted by delivery management company Whistl UK in January and saw the participation of 1,000 respondents.

It also found that excess packaging was less of an issue for millennials than those aged over 35 years.

Millennials also showed a willingness to pay almost £1.19 more for eco-friendly packaging while respondents aged over 65 years were ready to pay just £0.47 extra per package.

Whistl UK marketing and communications director Melanie Darvall said: “These results show that although some consumers do care about the environmental impact of their packaging, the cost of delivery and secure product packaging are the most important factors influencing UK online shoppers.

“Businesses should think about minimising the amount of packaging sent to a consumer and ensuring that it can be recycled kerbside could boost how satisfied your customer will be.”

“Businesses should think about minimising the amount of packaging sent to a consumer and ensuring that it can be recycled kerbside could boost how satisfied your customer will be once their item has been delivered.”

The number of consumers who are not interested in paying extra to online retailers is more in Northern England, Scotland, and Northern Ireland.

The study also revealed that around 58% of the respondents do not think about parcel packaging when placing an order while one in five people are interested in knowing how their order is packaged.

A total of 92% of participants think environmentally friendly parcel packaging to be an item that can be recycled.

Related Companies

Free Whitepaper
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Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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