UK-based Ardagh Group has created a new glass jar for Duerr's range of citrus-flavoured jam and marmalade.

The new reusable glass jars have been sculpted to look and feel like citrus fruits, with a peel effect on their surface.

The jars were developed using 3D printing, prototyping and computer-aided design (CAD) sculptured embossing technology.

During development, Ardagh produced clear perspex models to replicate the look of the finished product.

Unlike Duerr's traditional paper labels, the new range features a full body-shrink label and easy-open ORBIT caps.

"Consumer research told us that we needed to do something to shake up the category and appeal to a younger consumer."

Offering Fine Cut Sunny Seville and Thick Cut Classic Seville variants, the new range has already been introduced across Tesco stores.

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Duerr sales and marketing Director Richard Duerr said: “The shape and format of preserve jars hasn’t changed for a long time – consumer research told us that we needed to do something to shake up the category and appeal to a younger consumer.

“The range is packed full of the freshest, juiciest fruit, with natural, simple ingredients.

“The new packaging will totally transform the fixture, with shoppers already saying they can’t wait to use the jars as anything from candle holders to cocktail glasses once the contents have all been enjoyed!”

Earlier this month, Beavertown Brewery launched its new pale ale range, Lupuloid Ipa, in cans designed by Ardagh.

Image: Duerr's new range of citrus-flavoured jam and marmalade. Photo: courtesy of Ardagh Group.