UK-based speciality packaging manufacturer Parkside Flexibles has launched a new flexible sandwich wrap packaging solution.
Known as the Parkside spiral wrap, the new packaging allows consumers to peel away the packaging in a spiral motion, revealing the tortilla wrap, roll or sandwich inside.
Parkside sales head Paula Birch said: "As consumers’ lives become busier, many people just want to grab lunch and go.
"We want to take advantage of the growing popularity and demand for chilled and prepared convenience foods.
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"Our new spiral wrap solution is a simple hassle-free pack and has been designed with convenience front of mind."
Developed using specialised film, the new pack is wrapped at a specific angle and then heat-sealed to form the spiral pack opening structure.
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Featuring easy opening, portability and dispensing, the new design helps reduce bacteria spreading from the consumer’s hand to the food.
The earlier version of the sandwich packs included a cardboard inner liner, which has been removed by the new Parkside design to reduce packaging.
Last year, the company invested in a new product development facility in Normanton, UK, as well as a fully equipped laboratory to support its customers’ innovation processes.
Parkside has offices in the UK, Singapore and Malaysia.
Image: Parkside spiral wrap helps consumers to open one section of the pack at a time while holding the remaining packaging in place. Photo: courtesy of Parkside Flexibles.
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