United States Polo Association (USPA) official brand US Polo Assn has provided a preview of its long-term sustainability initiative.

The brand will officially share the news about the launch of ‘USPA Life’ programme at the sporting event Super Bowl LV this year.

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During the event’s 2021 Commemorative Print and Digital Program, the company will debut the global product campaign with an ad.

As part of the global product initiative, US Polo Assn’s upcoming global Spring 2021 Collection launch will include the next generation sustainable products.

They include denim made from recycled water bottles, sustainable polo shirts for men, women and kids, high quality recycled yarns and recycled packaging.

USPA Global Licensing president and CEO J. Michael Prince said: “Our brand has been working on our sustainability efforts for several years, but this is the first time we have taken a truly global and holistic approach. Also, as a sport-inspired brand, we believe Super Bowl LV was the perfect venue to provide sports fans and consumers a sneak peek into our global campaign.

“We want our consumers across 180 countries to know that we are working to improve our global footprint while making products that are not only innovative and fun but have a feel-good factor when wearing them.”

The brand will disclose more information on USPA Life in April.

US Polo Assn offers apparel for men, women and children, as well as accessories, footwear, travel and home goods. It operates more than 1,100 US retail stores, department stores, independent retailers and its online platform.