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June 6, 2018

Waitrose to roll-out eco-friendly packaging made from tomato leaves

British food retailer Waitrose is set to introduce a new eco-friendly packaging made using tomato leaves.

British food retailer Waitrose is set to introduce a new eco-friendly packaging made using tomato leaves.

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The packaging, which is a combination of tomato vine leaves and recycled cardboard, will replace plastic packaging for tomatoes.

The introduction of the new packaging comes after Waitrose has trialled the technology last year in a bid to tackle plastic waste.

“We’re serious about looking for alternative packaging materials. This uses materials which would otherwise be wasted which can only be a good thing.”

Starting in the middle of this month, Waitrose Duchy cherry tomatoes will be made available to customers in the new trays.

Waitrose Fresh Produce head Nicola Waller said: ‘‘We’re serious about looking for alternative packaging materials. This uses materials which would otherwise be wasted which can only be a good thing.

‘‘We will ensure that all our own-label packaging is widely recyclable (using the widely recycled logo), reusable or home compostable by 2025 – and looking for alternative forms of packaging is part of this process.”

The roll-out of the new brown packaging will be gradually expanded to include the remaining four Waitrose Duchy tomato lines from the end of next month.

The packaging is made using technology that mixes dried tomato leaf with recycled cardboard pulp.

Recently, Waitrose designed boxes for Waitrose Red Lentil Pasta and Waitrose Green Pea Pasta, which are partly made from pulses.

The packaging is expected to reduce the use of virgin tree pulp by 15% and cut greenhouse gas emissions by 20%.

Additionally, the retailer created a packaging for its Waitrose Duchy Organic eggs using alternative materials made from ryegrass and recycled paper in an attempt to save 77 tonnes of wood and paper per year.

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For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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