View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 9, 2019

Waitrose to introduce more sustainable label solution for egg boxes

UK supermarket chain Waitrose & Partners has announced it will switch a more sustainable label solution for its egg cartons, this month.

By Deborah Williams

UK supermarket chain Waitrose & Partners has announced it will switch a more sustainable label solution for its egg cartons, this month.

Free Report
img

Is dissolvable packaging the future?

Dissolvable packaging is designed to replace conventional plastic bags, films, labels, and pouches. This end-of-life solution is non-toxic and leaves no trace of microplastics. Upstream innovation means this packaging 'designs out' the waste often associated with plastic bags, and also means consumers are not forced to deal with finding a solution to plastic waste. Use our Foresights report to understand the future of dissolvable packaging, and formulate winning strategies for the road ahead. This report covers:
  • Drawbacks and advantages to dissolvable packaging
  • Current industry applications
  • Consumer insight into priorities surrounding sustainability and packaging
  • The pathway and considerations for dissolvable packing in terms of mass adoption and commercialization
Read our full report to gather key insights that will better inform your decision making, and help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

The new labels will be made from 100% post-consumer recycled fibre; current labels are made from 100% virgin paper.  Waitrose said that the switch will save 30 tonnes of paper every year.

Waitrose already uses cartons made from ryegrass and recycled paper which the company is produced using 60% less water and releases 10% less CO2 compared with a standard pulp egg box.

The new sustainable label solution, along with the carton, will support a circular economy due to it being recyclable and its use of recycled materials.

 Waitrose Duchy Organic eggs will be the first eggs to be sold in the new packaging this week, with other egg ranges to follow over the next few months.

Waitrose & Partners head of CSR, health and agriculture Tor Harris said: “We often take the humble egg box for granted as it reliably keeps eggs intact until you’re ready to crack them open. The total packaging is now sourced from more sustainable materials to ensure that we minimise our impact on the environment.

“This innovative form of packaging helps us move even closer towards our commitment of making our own-label packaging widely recyclable, reusable or home compostable by 2023.’’

Related Companies

Free Report
img

Is dissolvable packaging the future?

Dissolvable packaging is designed to replace conventional plastic bags, films, labels, and pouches. This end-of-life solution is non-toxic and leaves no trace of microplastics. Upstream innovation means this packaging 'designs out' the waste often associated with plastic bags, and also means consumers are not forced to deal with finding a solution to plastic waste. Use our Foresights report to understand the future of dissolvable packaging, and formulate winning strategies for the road ahead. This report covers:
  • Drawbacks and advantages to dissolvable packaging
  • Current industry applications
  • Consumer insight into priorities surrounding sustainability and packaging
  • The pathway and considerations for dissolvable packing in terms of mass adoption and commercialization
Read our full report to gather key insights that will better inform your decision making, and help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Packaging Gateway