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June 18, 2021

WestRock introduces fibre-based produce packaging

The produce packaging is made from renewable paperboard and can be recycled at the kerbside.

US-based corrugated packaging company WestRock has launched the EverGrow Collection, a fibre-based produce packaging line.

Made from sustainably sourced wood fibre, EverGrow products serve as an alternative to single-use plastic packaging.

The collection includes baskets, carriers, punnets and tills, offering customisable solutions for different types of produce.

In line with the company’s sustainability commitments, the solution can be recycled at the kerbside.

WestRock has committed to reducing waste and building a fully reusable, recyclable and compostable product portfolio.

WestRock consumer packaging president Patrick Kivits said: “WestRock’s new EverGrow Collection is an excellent example of how we are innovating to improve the sustainability of our products while helping our customers meet their sustainability goals.

“We’ve used our material science, structural design and packaging automation expertise to develop a collection of truly differentiated packaging solutions for our produce customers that are functional, recyclable and eye-catching.”

In a statement, WestRock said that the EverGrow products had been designed for ‘easy stacking, operational efficiencies and superior branding at retail’.

Last year, WestRock’s customer Niagara Orchards and Vineyard used these new designs when launching its new paperboard produce carriers.

Niagara Orchard and Vineyard general manager Spenser Greenfield said: “We set out to deliver a fully recyclable and sustainable container for the industry that is easy to pack, stack and handle.

“With help from WestRock, we at Niagara Orchard and Vineyard Corp are now doing our part to move the produce industry away from plastic.”

Westrock supplies growers and retailers with differentiated, fibre-based corrugated packaging and automation solutions to customers across North America, South America, Europe, Asia and Australia.

Last month, the company reported net sales of $4.4bn in the three months ending on 31 March.

This figure had not changed from the same quarter of the previous year, despite WestRock losing $189m in sales due to a ransomware incident and cold weather.

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