Conver Pack is a manufacturer of SFI-certified paper cup products. Credit: Zhenny-zhenny/Shutterstock.

American private equity company Atar Capital has announced that its affiliate WinCup has acquired Conver Pack, a Medley, Florida-based manufacturer of paper cup products.

This acquisition is said to enhance WinCup’s position in the sustainable foodservice packaging sector by adding Conver Pack’s Sustainable Forestry Initiative (SFI)-certified paper cups to its product lineup.

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Conver Pack’s products complement WinCup’s ‘phade’ brand, which features marine-biodegradable and home-compostable straws, cups, and cutlery.

WinCup CEO Brad Laporte said: “This strategic acquisition significantly expands WinCup’s sustainable packaging capabilities and product portfolio by combining our innovative PHA [polyhydroxyalkanoates]-based phade technology with Conver Pack’s premium paper solutions.

“By offering customary substrates, PHA-based, and paper-based platforms, we can now provide foodservice operators a complete suite of traditional foodservice products plus truly sustainable alternatives that address virtually every packaging need.”

Since acquiring WinCup in 2020, Atar Capital has prioritised the expansion of the phade line, which is claimed to have replaced more than three billion plastic straws with eco-friendly alternatives.

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WinCup said that the integration of Conver Pack’s products further strengthens its ability to meet the growing demand for sustainable packaging solutions in the foodservice industry.

Atar Capital founder and managing partner Cyrus Nikou said: “WinCup’s acquisition of Conver Pack represents another milestone in our mission to be the leaders in sustainable packaging.

“By combining these complementary product lines, we’re creating a comprehensive eco-friendly portfolio that accelerates the transition into sustainable solutions while delivering the performance and customer experience that foodservice operators demand.”

Headquartered in Atlanta, Georgia, WinCup operates eight manufacturing facilities across the US.

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