Australian retail company Woolworths has announced plans to introduce a zero-waste reusable packaging solution Loop in the country.
Developed by US recycling company TerraCycle, Loop is a circular e-commerce platform.
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Woolworths has signed the partnership agreement with the aim of finding a solution for difficult-to-recycle packaging and products.
According to the agreement, consumers in Australia will receive products from their favourite brands in reusable glass or metal containers, starting from the middle of 2021.
The products will be delivered in a specially designed tote. The packaging of the used products will be collected and then cleaned, refilled and reused.
Woolworths Quality, Health & Sustainability general manager Alex Holt said: “Our customers are increasingly telling us they want products that are good for them and good for the planet.
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By GlobalData“We are pleased to be working with innovative partners like TerraCycle to lead the way in offering new and cutting-edge solutions to cut down on plastic waste.
“Helping bring Loop to Australia is a further step in our long-term ambition to reduce our impact on the environment and support a circular economy.”
Loop has already partnered with other retailers, including Procter & Gamble, Unilever, PepsiCo and Nestlé.
TerraCycle is planning to expand Loop globally by introducing it in the UK, Canada, Germany and Japan.
Loop Global Business Development vice-president Anthony Rossi said: “Woolworths is the perfect partner to bring Loop to Australia, due to its operational scale and commitment to environmental sustainability.
“Together we will help eliminate the idea of waste and bring a better product experience to consumers.”
