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October 30, 2019

Woolworths to introduce zero-waste reusable packaging in Australia

Australian retail company Woolworths has announced plans to introduce a zero-waste reusable packaging solution Loop in the country.

Australian retail company Woolworths has announced plans to introduce a zero-waste reusable packaging solution Loop in the country.

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Developed by US recycling company TerraCycle , Loop is a circular e-commerce platform.

Woolworths has signed the partnership agreement with the aim of finding a solution for difficult-to-recycle packaging and products.

According to the agreement, consumers in Australia will receive products from their favourite brands in reusable glass or metal containers, starting from the middle of 2021.

The products will be delivered in a specially designed tote. The packaging of the used products will be collected and then cleaned, refilled and reused.

Woolworths Quality, Health & Sustainability general manager Alex Holt said: “Our customers are increasingly telling us they want products that are good for them and good for the planet.

“We are pleased to be working with innovative partners like TerraCycle to lead the way in offering new and cutting-edge solutions to cut down on plastic waste.

“Helping bring Loop to Australia is a further step in our long-term ambition to reduce our impact on the environment and support a circular economy.”

Loop has already partnered with other retailers, including Procter & Gamble, Unilever, PepsiCo and Nestlé.

TerraCycle is planning to expand Loop globally by introducing it in the UK, Canada, Germany and Japan.

Loop Global Business Development vice-president Anthony Rossi said: “Woolworths is the perfect partner to bring Loop to Australia, due to its operational scale and commitment to environmental sustainability.

“Together we will help eliminate the idea of waste and bring a better product experience to consumers.”

Related Companies

Free Whitepaper
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Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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