Worldwide Fund for Nature India (WWF India) has partnered with the Confederation of Indian Industry (CII) in an effort to build a circular system for plastics.

The two organisations have launched the India Plastics Pact, which aims to equip businesses, governments and the plastics value chain to move towards a circular plastic economy by 2030.

The pact is the first of its kind to be launched by an Asian country and is supported by UK Research and Innovation (UKRI), the Waste and Resources Action Programme (WRAP) and the British High Commission in India.

WWF India president Arvind Wable said: “The India Plastics Pact provides a strong platform for Indian businesses to drive actionable, sustainable solutions and accelerate the transition toward a circular economy.”

CII director-general Chandrajit Banerjee said: “I am certain that the founding members and supporter businesses and organisations present here will lead the way towards better use of plastics and create [a] large impact that will benefit all sections of society and industry in our country.”

Following the launch, 17 businesses, including fast-moving consumer goods (FMCG) brands, manufacturers, retailers and recyclers, pledged to join as founding members of the pact.

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Members will focus on both long and short-term projects, including detecting barriers to integrate recycled content in packaging, designing reusable packaging and eliminating unnecessary plastic packaging.

UKRI India director Rebecca Fairbairn said: “Plastics pollution is a global issue and the opportunity to reorient plastics as a resource in the value chain is a global opportunity.

“What is most exciting about the Plastics Pact is that it brings together governments, businesses, researchers and non-government organisations (NGOs) to create sustainable, unified, national frameworks for circular economies that work specifically for each country.”

Last month, the Indian Government announced a ban on the production, sale and use of several single-use plastic items from next July.