Three out of four Finnish youths aged 15 to 29 told researchers that they would choose food packaged in cartonboard packaging over plastic packaging.

According to a survey by pulp, paper and forest products manufacturer Stora Enso, and dairy products manufacturer Valio, the renewability of cartonboard packaging is important, especially for young people who are very concerned about climate change. Four out of five of respondents said they were worried about climate change, with half saying they were very worried about it.

The survey also found that two thirds of youths surveyed believe that when it comes to packaging, renewability is more important than the compostability or the ease of use. Respondents said that ensuring cleanliness, quality of the food product and reducing food waste are also important roles of packaging.

The findings showed that six out of ten youths believe that climate change can be mitigated. The youths said that they require more information from Finnish organisations on the solutions they have in place to tackle climate change. Almost all respondents concerned about climate change said it is important for researchers and companies in Finland to create packaging made from renewable materials, such as wood.

Cartonboard packaging and the shift away from plastic

A survey conducted by UK survey consultants Censuswide in April revealed that 91% of UK adults would prefer to purchase carton or cardboard-packaged Easter eggs over plastic. UK supermarket chain Morrisons announced in March that it would use cardboard and recyclable plastic trays made from recycled bottles for its own-brand fresh food products, such as pizza, meat, fish and frozen foods.

Companies are moving towards replacing plastic with sustainable materials such as cartonboard or completely removing packaging altogether. The move comes amid consumer concerns surrounding sustainability. According to GlobalData’s 2018 Q3 global consumer survey, 45% of UK consumers said packaging without plastic would encourage them to buy more of the product.

Recently, Morrisons launched plastic-free areas within its stores and UK supermarket chain Waitrose & Partners launched its new packaging-free retail concept ‘Waitrose Unpacked’ that could save thousands of tonnes of packaging and plastic.