YPB Group has entered a memorandum of understanding (MOU) and supply agreement to provide anti-counterfeit solutions and consumer engagement technology to Australia-based packaging group Impact International.

The deal will enable Impact International customers to use YPB’s patented anti-counterfeit tracer and consumer engagement technology.

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Impact International’s current consumers include manufacturers of various cosmetics, fast-moving consumer goods, pharmaceutical, health products and nutraceuticals based in Australia and New-Zealand.

"Counterfeit products directly attack the value of a brand, leading to lost markets and lost revenue."

Impact International sales and marketing manager Aleks Lajovic said: “By partnering with YPB, Impact International is offering its customers excellent brand protection solutions as well as exciting consumer engagement opportunities.

“Cosmetic, personal care and pharmaceutical products manufactured in Australia or New Zealand are extremely popular in Asia.

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“We believe that Australian and New Zealand-made products will become even more popular. With 70% of counterfeit products originating from China our customers – especially those that are export-focused – understand that successful products always run the risk of being copied.”

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The company, which designs and produces aluminium, laminate and plastic packaging tubes for several brands, provides around ten million units of tubes a year.

YPB Group executive chairman John Houston said: “More and more companies are recognising the importance of protecting their brands against counterfeits, at the same time connecting with their end customers.

“Counterfeit products directly attack the value of a brand, leading to lost markets and lost revenue.”

The company’s anti-counterfeit technology is combined with its security packaging solutions, as well as its consulting and forensic services.