Receive our newsletter – data, insights and analysis delivered to you
  1. News
April 23, 2020

Zuru programme to eliminate 800 tonnes of single-use plastic

Toys and consumer products manufacturer Zuru has decided to remove approximately 800 tonnes of single-use plastic from its Bunch O Balloons brand.

Toys and consumer products manufacturer Zuru has decided to remove approximately 800 tonnes of single-use plastic from its Bunch O Balloons brand.

The move is part of the company’s commitment to enhance its environmental social responsibility.

Under this initiative, all Bunch O Balloons plastic stems and caps will be manufactured using 100% fully certified and traceable post-consumer-recycled plastic. It will also use material that made its way into the market and has been recycled and sourced by Zuru.

The programme will allow the recycling of all elements of their product, irrespective of whether regulations are in place or not.

Zuru chief operating officer Anna Mowbray said: “The Bunch O Balloons programme showcases our all-in commitment to a full-circle approach to sustainability.

“We are changing to 100% recycled plastic in our manufacturing, essentially giving it a new life, rather than seeing it end up in landfills and the ocean, as well as providing consumers easy opportunities to recycle after use.”

Content from our partners
GMP: The food sector’s golden rules (and how they will evolve)
Food fraud in the supply chain (and how to fix it)
Cutting-edge innovation in fish packaging

Meanwhile, Zuru’s partnership with TerraCycle will allow customers to ship Bunch O Balloons parts, balloon pieces and foil bag packaging for free.

The company is offering the programme in the US, Canada, UK, Australia and New Zealand.

The product’s balloons will continue to be produced using natural latex rubber and biodegrade.

Additionally, the company will move an estimated 13 million plastic polybags to sustainably sourced paper surprise bags the end of the year.

It is also taking various steps to transform product packaging by integrating more plastic blister-free packaging across the range.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU