Packaging Gateway

ALPLA launches new brand to combine recycling activities

The brand has been set up primarily to consolidate all of the company's activities and businesses under one wing.

Austrian plastics packaging manufacturer and plastics recycler ALPLA Group has announced the launch of its new brand, called ‘ALPLArecycling’.

Since 2005, the company has been investing in the development of its own recycling facilities, and currently has a total of 13 plants for the production of high-quality recycled polyethylene terephthalate (rPET) and recycled high-density polyethylene terephthalate (rHDPE).

ALPLA has nearly 1,100 employees across its business and currently has four joint ventures with regional partners.

Through these efforts, ALPLA aims to process a minimum of 25% post-consumer recycled (PCR) material by 2025.

The production of good quality PCR materials will help the company in developing sustainable packaging solutions that have high contents of recycled materials, with low weight and optimum recyclability.

The company said that all of these recycling activities and businesses have now been consolidated under one brand - ALPLArecycling.

ALPLA CEO Philipp Lehner said: “Every year, we are producing more high-quality, affordable and sustainable packaging from used packaging.

“With our own production, development and material optimisation, we ensure quality and quantity, while also strengthening regional and national recycling loops.”

ALPLA has also invested millions in expanding its Radomsko recycling plant in Poland and in the opening of its PET recycling plant in South Africa.

The expansion of these existing facilities, the opening of new plants, and strategic acquisitions are together expected to double ALPLA’s installed and projected output capacity to 350,000 tonnes (t) of PCR material, including 266,000t of rPET and 84,000t of rHDPE, per year.

The company has its own website that provides comprehensive information about how it recycles its collected materials.

ALPLA Recycling's managing director Dietmar Marin said: “Our many years of expertise and access to our own materials give our customers a competitive advantage.

“The new brand is a clear commitment to recycling and to our expansion plans in growth markets.”