US-based flexible packaging manufacturer NBi FlexPack has adopted electron beam (eBeam) coating technology to add cast and cure graphics to its digitally printed products.

This process is used to apply custom watermarks or holographic effects onto packaging surfaces, similar to the marks seen on identification cards.

With the use of eBeam technology, NBi FlexPack states that it can create visually distinctive finishes by reflecting light, which can be applied either as specific spot embellishments or across an entire package.

The company says these features are intended to help products attract consumer attention in retail environments.

Beyond aesthetics, NBi FlexPack notes that the technology offers an added layer of security.

The watermarks and holographic elements incorporated into the packaging are described as being highly resistant to counterfeiting, supporting efforts to protect brands and maintain consumer trust.

NBi FlexPack sales vice-president Jeff Leto said: “NBi FlexPack is one of the few companies in the world that has a custom-made 30in eBeam cast and cure unit.

“This technology gives us the power to offer brand owners a competitive advantage over their competition to give their packaging star power to attract consumers with its distinct embellishment, as well as the latest advancement in brand protection.”

The company also pointed out that this method can achieve high-end visual results without some of the expenses associated with traditional holographic films.

NBi FlexPack also provides design support and said it offers options focused on minimising environmental impact through sustainable packaging solutions.