Optima Packaging Group has opened a new sales office in Riyadh, Saudi Arabia, as part of its ongoing expansion in the Middle East.

This move, effective from last month, allows Optima to provide localised support and services to its customers in the region.

Optima designs and builds consumer filling systems, packaging machines, and solutions for various industries such as pharmaceuticals, consumer goods, and life sciences. It operates through 20 locations worldwide with 3,400 employees.

The company said the establishment of the Riyadh office is part of its internationalisation strategy, offering customers in Saudi Arabia and the wider Middle East region immediate access to support.

This includes consultation and technical services tailored to the specific needs of the pharmaceutical industry.

Optima Middle East sales director Nour Hussein said: "This step strengthens our regional presence. Our new Sales & Service Office will provide dedicated support to our customers in Saudi Arabia and beyond."

Optima Pharma CEO Johannes-Thomas Grobe added: "With this new footprint, we are deepening our close contact with customers, enabling faster responses to their needs and gaining a better understanding of their requirements for innovations and new product solutions."