Canada-based Reusables.com has secured $2.6m in a seed funding round to advance its work in reducing packaging waste.

The round was jointly led by StandUp Ventures and Amplify Capital, with contributions from Sandpiper Ventures and Emend Vision Fund.

Reusables.com CEO Jason Hawkins said: “Our approach is simple: make reuse more cost-effective and convenient than waste.

“We're thrilled to be backed by the best tech and climate investors as we scale real impact, not just optics. Greenwashing won't solve the waste crisis—technology and execution will.”

The capital will support further development of the company’s technology-driven platform designed for reuse in institutional settings, expand enterprise partnerships across North America and expand its team.

Based in Vancouver, Reusables.com was established by entrepreneurs Jason Hawkins and Anastasia Kiku.

Last year, the company transitioned away from restaurant-focused operations and concentrated on large-scale food service clients.

The company expects to triple to multi-million dollar revenue this year.

Reusables.com offers a fully integrated system that assists institutions such as hospitals and universities in managing reusable food packaging. The platform enables these organisations to monitor reusable containers and cut costs on disposable packaging waste.

According to the company, its solution delivers cost savings and environmental benefits by utilising on-site cleaning infrastructure to eliminate transportation emissions. It also features a smart "Tap to Reuse" system that requires no deposits from customers.

The company’s SaaS platform, enabled by hardware, offers institutional food service operators a seamless, data-driven ecosystem for reuse.

Its Smart Return Bins—now operating at over 34 locations—enable 24/7 automated, contamination-free returns, thereby addressing a challenge to scaling reuse systems effectively, stated the company.

In a move aligned with Earth Day 2025 on 22 April, the University of California has adopted the platform. The initial phase includes launches at both UCLA and the Riverside campus.

Reusables.com co-founder and COO Anastasia Kiku said: "Our clients reuse over 500,000 containers in just two semesters, which translates to over 25t of packaging waste avoided and over 100tpa of carbon emissions avoided.

“All of that while keeping labour costs constant and saving on single-use packaging and waste management costs.”