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Country of origin is becoming a powerful packaging asset
A new GlobalData study shows consumers are acting like informed “connoisseurs”, seeking clear proof of quality, authenticity and production integrity.
Consumers no longer trust ‘premium’—packaging must prove it
GlobalData packaging research shows that terms like “premium”, “artisan” and “handcrafted” are no longer enough on their own to influence purchasing decisions.
Why consumers are turning to packaging for trusted information
GlobalData research shows shoppers increasingly trust on-pack information to assess health claims, certifications, origin and usage guidance.
One pack no longer fits every generation
GlobalData research shows packaging is becoming more generation-specific, with Boomers seeking reassurance and Gen Z looking for inspiration and proof of product claims.
Packaging’s regulatory tsunami
GlobalData’s research suggests regulation is evolving from a compliance concern into a key driver of competitive advantage across the packaging value chain.
Sustainability is no longer a differentiator—It’s the cost of entry
GlobalData’s Packaging Sector Scorecard shows ESG priorities are reshaping packaging investment, innovation, sourcing, and customer relationships.
What laundry brands are borrowing from beauty packaging
GlobalData research shows fragrance is now a key commercial driver shaping both formulation and packaging decisions in household care and laundry.
The rise of packaging designed around mood rather than function
GlobalData research highlights the increasing importance of packaging that communicates emotional value rather than functional benefits alone.
Will the EU press pause on PPWR?
Is the EU prepared to slide back on packaging laws that have been heralded as world-leading?
Packaging acts as a macro signal for global markets
Packaging has shifted from a downstream cost in consumer goods to a macroeconomic signal used by analysts and investors.