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AI is changing the role of packaging
New GlobalData research finds that artificial intelligence is accelerating the evolution of smart packaging beyond its traditional role as a container or label.
Regulation is making smart packaging unavoidable
New GlobalData research finds regulation is overtaking consumer engagement as the main driver of smart packaging investment.
Gen Z wants more from packaging than protection
GlobalData research shows Gen Z is driving demand for connected packaging, with far greater interest in smartphone-enabled experiences than older consumers.
Packaging jobs reveal where the industry is heading
GlobalData’s latest employment data analysis suggests technology hiring has become one of the strongest indicators of where the packaging industry is heading.
Asia will shape the next five years of global packaging growth
According to GlobalData, Asia is the world’s largest packaging production hub and will remain its fastest-growing region through 2030.
From glass to paper: Every packaging material is reinventing itself
New GlobalData research shows every packaging material is evolving to meet sustainability and regulatory demands.
Country of origin is becoming a powerful packaging asset
A new GlobalData study shows consumers are acting like informed “connoisseurs”, seeking clear proof of quality, authenticity and production integrity.
Consumers no longer trust ‘premium’—packaging must prove it
GlobalData packaging research shows that terms like “premium”, “artisan” and “handcrafted” are no longer enough on their own to influence purchasing decisions.
Why consumers are turning to packaging for trusted information
GlobalData research shows shoppers increasingly trust on-pack information to assess health claims, certifications, origin and usage guidance.
One pack no longer fits every generation
GlobalData research shows packaging is becoming more generation-specific, with Boomers seeking reassurance and Gen Z looking for inspiration and proof of product claims.