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Ball Corporation, a sustainable packaging supplier based in the US, is building a new aluminium cup manufacturing facility in Georgia, US.
The new facility will enable the company to meet the growing demand for innovative and sustainable beverage packaging for US consumers. The recyclable aluminium cups will be an environmentally friendly alternative to plastic cups and aim to serve unmet needs in the industry.
Investment in the facility is in line with the company’s Drive for 10 strategy, which is aimed at expanding its business and ensuring long-term growth.
Construction commenced in October 2019 and is expected to be completed in the fourth quarter of 2020. The facility will be developed through a multi-year investment of $200m and is expected to create approximately 145 new jobs.
By the end of 2020, Ball also intends to increase the production of recyclable aluminium cups to its innovation facility in Westminster, Colorado.
Ball Corporation’s aluminium cups manufacturing facility location
The new manufacturing facility is being developed near an existing beverage can production facility of the company in Rome, Georgia. It will significantly expand the company’s presence in the region.
Details of the manufacturing facility
Ball’s aluminium cups manufacturing facility will initially produce 20-ounce size cups, while more sizes will be added in the future, depending upon demand.
The new aluminium cups will be sturdy and durable, as well as sustainable and recyclable. Being cool to touch, the cups aim to enhance the drinking experience for customers.
Ball Corporation will also offer its customers an option for customisation with logos and graphics.
Development and launch of the new aluminium cups
The development of the recyclable aluminium cups commenced after research conducted by Ball showed that 67% of interviewed consumers were prepared to frequent a venue more if it used aluminium cups in place of plastic cups.
The research also showed that 78% of the consumers anticipate beverage brands to use more sustainable and recyclable containers over the next five years.
Ball is launching the recyclable aluminium cups through a limited pilot programme introduced in August 2019, hoping to introduce the cups at important venues and concessionaires across the US.
The recyclable aluminium cup will first be introduced to guests at the Kroenke Sports & Entertainment-owned arena Pepsi Center in Denver, Colorado. They will be debuted during the NBA’s Denver Nuggets’ home opener in October 2019.
Ball has also entered partnership with the University of Colorado Boulder (CU) to introduce the cups to the university’s Folsom Field for the 2019 football season.
The company plans to expand the adoption of the cups to restaurants, bars, convenience stores, breweries and other retail stores in the future.
Ball Corporation selected KBD Group, a construction services company based in Atlanta, to serve as the general contractor for the new aluminium cups manufacturing facility.
Marketing commentary on Ball
Headquartered in Colorado, Ball is a supplier of innovative and sustainable aluminium packaging solutions.
The company currently employs 17,500 people across its offices at more than 100 locations and has generated net sales of $11.6bn in 2018.
Ball serves a range of industrial sectors such as beverage, personal care, automotive, paint, healthcare, aerospace and household.
The company’s product range includes beverage cans, beyond beverage cans, aluminium slugs, alumi-tek bottles, printing and graphics, beverage can ends and aerosol cans.
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