A fourth production line was opened at Rexam’s Ludesch Plant in December 2013. Image courtesy of Rexam.
The plant produces 355ml sleek cans. Image courtesy of Rexam.
The Rexam plant in Ludesch also produces 250ml slim cans. Image courtesy of Rexam.
The Ludesch plant exclusively manufactures beverage cans for Red Bull. Image courtesy of Eugene Ciurana.


Rexam, the biggest beverage can manufacturer in Europe and South America, opened a fourth production line at its existing plant in Ludesch, Voralberg, Austria, in December 2013. The company had announced its decision to construct the fourth line in November 2012.

The Ludesch plant manufactures aluminium cans exclusively for Red Bull. The plant manufactured approximately two billion beverage cans in 2012. The new line, with a capacity to produce 8.4 million cans per day, was added with an investment of £20m ($32.79m), increasing the plant’s annual production capacity to three billion cans.

Details of Rexam’s Ludesch facility

The Ludesch plant manufactures 250ml slim and 355ml sleek beverage cans using computer to plate (CTP) and high-definition illustration impact printing technologies.

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It was constructed with an investment of £45m ($73.77m) and was opened in 2007. It initially featured two production lines. The third production line was opened in 2008.

The fourth line was constructed to meet the anticipated growth in demand for Red Bull. The line features seven bodymakers and seven inside sprayers, and supplies 2,000 cans per minute to the high-speed filler.

The plant is located adjacent to Red Bull filling partner Rauch’s facility. The proximity eliminates the need for transportation of cans, and reduces fuel consumption and CO2 emissions for both Rexam and Red Bull.

Processing technology at the Ludesch facility

Alumina, produced from Bauxite, is used to form aluminium ingots, which are thin sheets of aluminium foil. The cups are formed from the aluminium ingots using the cupping press, followed by drawing or ironing of the cups.

Cups then go through the bodymaker process, in which the can base is formed, the body of the cup is stretched and the thickness of the metal is reduced. The resultant product is as thin as human hair.

“The resultant product is as thin as human hair.”

The cup is cut and transformed to the right size using a trimmer. The cups are then washed and dried in the washer machine and the oven respectively. The cans are printed using advanced printers, which are capable of printing eight colours at once. They are further sprayed and dried to avoid the contents from reacting with the metal.

The final process involves the provision of the neck shape. The cans are filled and fixed with ends and caps for easy opening.

Used cans are 100% recyclable within 60 days, to form aluminium ingots, windows and other materials.

Marketing commentary for Rexam

Rexam, headquartered in England, operates 67 plants in 24 countries. The co-operative owns 22 can manufacturing plants in Europe, 16 plants in the US, 11 plants in South America and one plant each in Mexico, Egypt and China. One plant each is located in South Korea, Guatemala and India too.

Rexam is also the second biggest can manufacturer in the US. The company employs approximately 11,000 people, and produces seven million beverage cans hourly and 60 billion beverage cans annually. It generated net sales of £4.3bn ($7.06bn) in 2012.