Concept: Manila-headquartered startup CloudEats has introduced cloud kitchens with operations and layouts specifically created for food delivery in non-retail and cost-effective venues. It provides a diverse portfolio of technologically advanced, persona-driven cloud kitchens and restaurants. The startup operates cloud kitchens across the Philippines and Vietnam.

Nature of Disruption: The startup will place each recipe through a thorough testing process to assure high quality upon arrival while taking into account the transit duration and temperature variables. To ensure uniformity, product quality, and quick cooking times, CloudEats runs over 95% of its dishes through the commissary. The startup integrates application programming interfaces (APIs) with major food delivery systems to give customers real-time control over menu availability and content. Thus, reducing cancellations and conversion rates. Its patented technology manages operations across several platforms, brands, and cuisines. Each of CloudEats’ brands develops its menu, price, and marketing with a particular consumer persona in mind. CloudEats’ enterprise resource planning (ERP) system aids in managing orders, inventory, and menu content, enabling all kitchens to manage multiple brand portfolios.

Outlook: The COVID-19 pandemic has hastened the trend of people interested in having meals delivered to their door so they can enjoy them in the comfort of their own homes. CloudEats creates brands and supervises cloud cooking facilities to address these issues. Chef-engineers on their product development team create delivery-focused recipes, while line cooks in the kitchens are in charge of completing the daily orders. CloudEats’ partnerships with Grab, Foodpanda, GoFood, Baemin, and ShopeeFood ensure that the meals are delivered in under an hour. The startup received $7 million in a Series A extension round led by Nordstar to speed up the digitization of food service in Southeast Asia in September 2022. The funding will also allow CloudEats to strengthen its shared kitchen technology investment, expand its personnel, and build its brands.

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