gen z

How Gen Z shoppers are forging the future landscape of packaging

Staying relevant means authentically aligning with the Gen Z demographic's more responsible, eco-friendly values and creating thumb-stoppingly, good-looking packaging. As…

How are Gen Z’s views on packaging sustainability changing?

Zoe Brimelow, brand director at packaging manufacturer and consultancy Duo explains how reCommerce is reshaping Gen Z’s attitudes towards packaging…