The global anti-counterfeit packaging in consumer goods market is anticipated to rise at a considerable rate over the next few years. Credit: Olivier Le Moal via Shutterstock.

In an era plagued by counterfeit products, there are increasing concerns over consumer safety.

As a result, global anti-counterfeit packaging has emerged as a pivotal solution in the consumer goods market.

To minimise infringement and imitation, anti-counterfeit packaging has become a crucial element in maintaining brand integrity and ensuring product authenticity.

The market is experiencing significant growth and packaging professionals are at the forefront of this revolution.

A dynamic market poised for growth

According to a recent report by Market Watch, the global anti-counterfeit packaging in the consumer goods market is expected to experience substantial growth between 2022 and 2030.

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The market has already shown steady progress in 2021 and is projected to continue rising due to key players increasing implementation of strategies.

The global Anti-counterfeit Packaging in Consumer Goods market, valued at $93,140m in 2022, is predicted to reach $166,810m by 2029, showcasing a Compound Annual Growth Rate (CAGR) of 10.2% during the forecast period of 2023-2029.

The estimation of market sizes took into account the impact of Covid-19 and the Russia-Ukraine War.

North America leads the market

North America emerges as the leading market, commanding a share of more than 25%, followed by Europe and China, with a combined share of approximately 50%.

Product-wise, authentication packaging technology holds the largest segment, accounting for over 65% of the market share.

In terms of application, the food and beverage industry claims the largest share, followed by electronics and appliances, clothing and ornament.