In an era plagued by counterfeit products, there are increasing concerns over consumer safety.

As a result, global anti-counterfeit packaging has emerged as a pivotal solution in the consumer goods market.

To minimise infringement and imitation, anti-counterfeit packaging has become a crucial element in maintaining brand integrity and ensuring product authenticity.

The market is experiencing significant growth and packaging professionals are at the forefront of this revolution.

A dynamic market poised for growth

According to a recent report by Market Watch, the global anti-counterfeit packaging in the consumer goods market is expected to experience substantial growth between 2022 and 2030.

The market has already shown steady progress in 2021 and is projected to continue rising due to key players increasing implementation of strategies.

The global Anti-counterfeit Packaging in Consumer Goods market, valued at $93,140m in 2022, is predicted to reach $166,810m by 2029, showcasing a Compound Annual Growth Rate (CAGR) of 10.2% during the forecast period of 2023-2029.

The estimation of market sizes took into account the impact of Covid-19 and the Russia-Ukraine War.

North America leads the market

North America emerges as the leading market, commanding a share of more than 25%, followed by Europe and China, with a combined share of approximately 50%.

Product-wise, authentication packaging technology holds the largest segment, accounting for over 65% of the market share.

In terms of application, the food and beverage industry claims the largest share, followed by electronics and appliances, clothing and ornament.