Packaging Gateway is using cookies

We use them to give you the best experience. If you continue using our website, we'll assume that you are happy to receive all cookies on this website.

ContinueLearn More X
X
Analysis

Close up – the future of personalised packaging with Benjamin Punchard

Consumers crave experiences, they want to be engaged and excited and one way for packaging brands to address this is to get personal. But is the future of personalised really about providing the customer with thrills, or is it more to do with consumer-specific information? Benjamin Punchard, senior global packaging analyst at Mintel, discusses the future of personalised packaging with Frances Marcellin (Née Cook).

Go Top