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Close up – the future of personalised packaging with Benjamin Punchard

Consumers crave experiences, they want to be engaged and excited and one way for packaging brands to address this is to get personal. But is the future of personalised really about providing the customer with thrills, or is it more to do with consumer-specific information? Benjamin Punchard, senior global packaging analyst at Mintel, discusses the future of personalised packaging with Frances Marcellin (Née Cook).

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