Frylight has launched a full redesign of its spray oil packaging, aligning with current consumer preferences for healthy cooking.
The updated packaging features vibrant colours to improve visibility on store shelves and includes illustrative graphics on each product’s front, showing how the oils can be used.
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This helps shoppers pick the right variant for their cooking needs and encourages trying new recipes.
The company’s existing range of sunflower, rapeseed, olive, and garlic-infused oils, suitable for frying, roasting, and grilling, now includes a buttery baking spray oil, repositioned to highlight its role in ensuring cakes release easily from tins.
Clearer on-pack guidance and detailed back-of-pack information, including a QR code linking to recipe ideas, aim to help consumers use the oils effectively.
For retailers, the new design simplifies shelf organisation and supports purchases of multiple variants, fostering category expansion.
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By GlobalDataIn December 2024, Frylight reduced the weight of its bottles by 9%, from 22g to 20g, cutting approximately 20 tonnes of plastic from its annual supply chain, equivalent to producing 900,000 fewer bottles each year.
The lightweighting and new design were phased in gradually to reduce waste, enabling plastic reduction while minimising unnecessary packaging disposal.
