Consumer preferences are increasingly driving brands towards sustainable practices, with packaging emerging as a key area of focus.
Among the alternatives to traditional plastic, fibre-based packaging has become a leading solution, meeting both environmental goals and consumer expectations.
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The rise of fibre-based packaging
Fibre-based packaging is made from renewable plant sources such as wood pulp, wheat straw, and sugarcane bagasse.
These materials are biodegradable, recyclable, and compostable, offering a sustainable alternative to single-use plastics.
The global market for fibre-based packaging is experiencing significant growth, projected to increase from USD 391 billion in 2024 to USD 566.88 billion by 2034, at a compound annual growth rate (CAGR) of 3.85% (towardspackaging.com).
Consumer demand for sustainable packaging
A growing proportion of consumers actively seek products with sustainable packaging.
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By GlobalDataA 2025 survey found that 54% of consumers consciously purchased items with sustainable packaging in the previous six months, while 90% are more likely to buy from brands offering eco-friendly options (shorr.com).
Environmental considerations are shaping purchasing behaviour: 65% of consumers regard eco-friendliness as a key factor, and 58% prioritise recyclability when choosing packaging (hartmann-packaging.com).
Moreover, 73% of consumers prefer fibre-based cartons over plastic alternatives in food packaging (storaenso.com).
Industry response and innovation
In response to this consumer demand, companies across various sectors are adopting fibre-based packaging solutions. Amazon, for example, has reduced its use of single-use plastics in shipping by transitioning to recyclable paper-based packaging.
This shift not only supports environmental objectives but also satisfies consumer preferences for easier recycling and reduced product damage (reuters.com).
The food and beverage sector has also embraced fibre-based packaging.
Brands are increasingly replacing plastic with moulded fibre pulp packaging for items such as trays and clamshells, driven by both consumer demand and regulatory pressures (grandviewresearch.com).
Advancements in packaging technology and greater availability of sustainable materials have facilitated this transition.
Challenges and considerations
Despite growing adoption, challenges remain. Cost is a key factor, as some companies hesitate to switch due to higher expenses associated with sustainable materials (reuters.com).
Ensuring a steady supply of renewable resources and establishing efficient recycling systems are also critical for the long-term success of fibre-based packaging.
Looking ahead
Demand for fibre-based packaging is expected to continue rising as consumers increasingly prioritise sustainability in their purchasing decisions.
Companies investing in innovative, eco-friendly packaging solutions will not only meet consumer expectations but also contribute to broader environmental goals.
As the market for fibre-based packaging grows, it will play a pivotal role in creating a more sustainable future.
