The make-up sector is a saturated and highly competitive market, which means that brands continuously need to find new and engaging ways to appeal to consumers. Drawing from research by GlobalData, Eloise McLennan examines how brands are using packaging to enhance the appeal of products and target consumer trends.
Earlier this year, a ban on the manufacture of products containing microbeads came into force in the UK. The tiny pieces of plastic are used to rinse-off products such as face scrubs, toothpastes and shower gels but substantially impact marine life. Eloise McLennan finds out more about microbeads and the impact of the ban.
Prepared meals is a very popular and constantly developing category of products, open to all sorts of innovations. Using research from GlobalData, Eloise McLennan explores developments in convenient new packaging solutions and formats that facilitate quick preparation.
Caps and closures have come a long way from the generic screw tops and crowns used to seal and protect products in the past. Nowadays, they fulfil a variety of functions, playing a vital role in driving visual appeal, brand differentiation and enhancing convenience and ease-of-use. Eloise McLennan finds out more about caps and closures for different market sectors.
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The cosmetic world is a competitive market place. To keep product design innovative, airless technology has been utilised for items that are mainly produced in jars. Eloise McLennan finds out more about the technology and the benefits airless jars have over other traditional formats.
Changing consumer product demands are driving growth in convenient and sustainable packaging in the US packaging industry. Drawing on research by GlobalData, Eloise McLennan explores the key trends and opportunities facing manufacturers in the region.
The rising number of hot drinks connoisseurs has put pressure on manufacturers to find new ways to stand out in an increasingly saturated market. Using research from GlobalData, Eloise McLennan explores how packaging can help brands to target key consumer trends and stay one step ahead of competitors.