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To appeal to the ever changing needs and demands of busy modern shoppers, packaging manufacturers have to be flexible and willing to move away from traditional materials, formats and features in order to differentiate themselves from competitors and stay relevant in the eyes of consumers.

In this issue of Inside Packaging Market Focus, we examine whether plain packaging is an efficient deterrent against the consumption of certain products and investigate how innovations in smart packaging incorporating digital or adaptive elements and simple packaging focused on environmental friendliness are reshaping consumer perceptions of brands and products.

In other news from GlobalData, we take a look at the recently launched Fleck Weg! Push & Wipe stain removal wipes packaged in handy individual pod to help consumers tackle stains while on the move and explore the growing popularity of personalised luxury items, particularly in food and drink categories where the trend has gone from strength to strength.

Plus, we find out more about an unusual tube format used to house Eattube cheesecake in Russia, which is similar to those used for toothpaste and personal care products and discover how clever solutions can add value to toiletries and hygiene products.

In this issue

Tobacco: is plain packaging an effective deterrence?
Rumours about possible calls to introduce plain packaging in the food and drinks industry has turned attention towards their actual efficacy in deterring consumption of certain products. GlobalData explores the impact of the initiative.
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Smart & simple packaging
Brands have many opportunities to engage with consumer needs, interests, and concerns and packaging play a vital role in differentiating products on the shelf. Using research from GlobalData, Eloise McLennan examines how brands are using smart and simple packaging to appeal to consumer demands.
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Stain remover pops up to save the day
Dealing with stains when on the go can be extremely frustrating as there are very few truly convenient and effective solutions available to consumers. GlobalData takes a look at a new time-saving solution packaged in handy individual pods.
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Personalised food and drink gift packaging on the rise
Personalised luxury items have been around for quite a while, however personalisation is now gaining ground in food and drink as well. GlobalData takes a look at the rising trend of consumers enjoying products that celebrate their individuality rather than items addressing certain needs.
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Let them eat (cheese) cake…from a tube
As far as desserts go, cheesecake ranks as one of the more indulgent. Dense in texture and rich in calories, it is not well known for its portability, but that may change with the launch of Eattube cheesecake. GlobalData examines a new dessert packaged in a tube similar to those used for toothpaste and personal care products.
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Adding value to toiletries and hygiene products
Packaging innovations for toiletries and hygiene products range from simple functional solutions that help to make daily tasks easier, to entirely new concepts that reposition the purpose of items. Using GlobalData research, Eloise McLennan explores ways that packaging can add value to products in the category
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Next issue preview: July 2018

We’re excited to announce that we will be merging Inside Packaging Market Focus with the regular edition of Inside Packaging to provide you with a wider range of content from the next issue onwards. The new format of the magazine will be published bi-monthly from July, and as always you will be able to access all of our content on any digital device.

In the next issue, we’ll bring you all the latest analysis from GlobalData, including information on plastic pollution and consumer spending on luxury/premium fast moving consumer goods products, opportunities in the global make-up sector and new ingredient disclosure rules for non-food products. All this, plus the latest on market trends, ingredients and innovation from Inside Packaging.

About GlobalData

GlobalData is a research specialist providing unique and market leading data and insights into the international soft drink and alcoholic beverage industries. With in-depth analysis and a highly detailed database at your fingertips, the GlobalData Intelligence Centre enables you to make informed and strategic decisions for your organisation in an ever-changing and highly competitive market. GlobalData’s coverage is unrivalled in its depth, geographic scope and local insights. Find out more on