Using research from GlobalData’s Influencer platform, Packaging Gateway has named ten of the most influential people and companies in packaging on Twitter during Q2 2021.
The biggest influencers in packaging: The top ten in Q2 2021
1. Labels & Labeling (@LabelsNLabeling)
Labels & Labeling is a trade publication catering to the label and package printing industry., The magazine was established in 1978 and covers information related to the latest trends and technologies in the label industry, including printing presses, packaging design techniques, workflow, digital print, inks, and software.
The magazine is owned by Tarsus Exhibitions and Publishing, which organises trade exhibitions including the Labelexpo Global Series of trade shows and conferences.
Twitter followers: 13,541
GlobalData influencer score: 100
Fujifilm launches flexible packaging presshttps://t.co/uR1LbwfZXg#LabelNews #Printing #FlexiblePackaging #OffsetPrinting #Flexo #Labels #LabelPrinting #Packaging #Inkjet #PrintingPress pic.twitter.com/TXbjnkn3qG
— Labels & Labeling (@LabelsNLabeling) June 23, 2021
2. Future of Packaging (@packfutur)
Future of Packaging is a triennial packaging event conducted by Leading Futurists, a consultancy firm, and Packaging Technology Integrated Solutions (PTIS), a packaging consultancy. The event includes workshops on emerging trends, and briefings on digital transformation trends, cutting-edge solutions, and foresight tools, apart from insights on emerging issues.
Packaging companies can sponsor the programme, hold workshops, and derive insights and reports related to the industry.
Twitter followers: 23,942
GlobalData influencer score: 79
Re-usable, refillable, in-store dispensing stations–all aspects of packaging that used to be more available and popular. Are we bringing back those concepts in new forms? https://t.co/5s9u335Op2
— Future of Packaging (@packfutur) June 23, 2021
3. Packaging Innovations (@EasyfairsPACK)
Packaging Innovations is a packaging event conducted by Easyfairs, an event organiser based in Belgium. The two-day event includes participation from all stakeholders in the packaging industry such as retailers, designers, brand managers, and manufacturers. It allows all stakeholders to network with each other and explore and exchange ideas and issues related to the industry, including the latest technologies and products.
Twitter followers: 18,310
GlobalData influencer score: 70
British Glass responds to the latest government consultation on the UK deposit return scheme.
— Easyfairs Packaging UK (@EasyfairsPackUK) June 8, 2021
4. Domino Printing (@DominoPrint_UK)
Domino Printing is a provider of coding and printing technologies for the food, beverage, pharma and other sectors. It provides support to manufacturers in their efforts to move towards sustainable packaging and is an expert in coding automation.
The company’s digital printing solutions unit caters to the commercial printing sector offering digital inkjet printers and other systems that fulfil both labelling and variable data printing needs.
Twitter followers: 7,608
GlobalData influencer score: 68
Great insight into how PepsiCo is incorporating sustainability in every area, with a focus on innovations in packaging that will help the company reach its carbon reduction goals. #sustainablepackaging https://t.co/DnVNKPsop3
— Domino Printing UK (@DominoPrint_UK) May 24, 2021
5. The Dieline (@TheDieline)
The Dieline is a packaging design platform that caters to various stakeholders in the packaging industry including designers, brands, suppliers, sustainability experts, agencies, and students. It focuses on advocating the need to move towards sustainable products and solutions in the industry through innovation.
The firm was founded in 2007 by Andrew Gibbs and provides original projects and editorial content aimed at fostering creativity and design innovation in the packaging industry.
Twitter followers: 59,711
GlobalData influencer score: 66
Coca-Cola is in some hot water this week because of their personalized "Share a Coke" packaging after users found you can use phrases like "White Lives Matter" but not "Black Lives Matter" or "Transgender."https://t.co/g6iH1VdTSF? pic.twitter.com/TqRyyjVKJP
— Dieline (@TheDieline) June 25, 2021
6. A&M Tape & Packaging (@AMTAPE)
A&M Tape & Packaging is a packaging manufacturer and distributor of packaging, shipping, and corrugated products such as cardboard boxes, tapes, shipping room, and packaging equipment. The company also produces customised cardboard boxes that are manufactured in-house in its distribution facility in Florida, US.
A&M Tape & Packaging was established in 1977 and has since been supplying packaging and shipping solutions for different industries including healthcare, food, retail, and manufacturing.
Twitter followers: 9,039
GlobalData influencer score: 64
Meal kit delivery companies and small businesses and entrepreneurs count on our insulated box liners to keep perishable items fresh and safe.
More #packaging tips: https://t.co/zV5aEX1iQR#subscriptionboxes pic.twitter.com/54x1OoKull
— MRBOXonline.com (@AMTAPE) May 21, 2021
7. Paper and Packaging (@HowLifeUnfolds)
The Paper and Packaging Board (P+PB) is a federal commodity check-off programme that promotes paper-based packaging, product innovation, and sustainable recycling practices in the packaging industry. It was established by the United States Department of Agriculture and is governed by members appointed by the Secretary of Agriculture.
The board aims to increase consumer awareness about the use of paper and boost the demand for paper-based packaging. How Life Unfolds® is a promotional campaign by the board.
Twitter followers: 18,331
GlobalData influencer score: 58
This isn't the typical egg carton. When sustainability is important, find out why food brands choose paper packaging.
— Paper & Packaging (@HowLifeUnfolds) June 1, 2021
8. Weber Packaging (@WeberPackaging)
Weber Packaging is a packaging manufacturer involved in the design and creation of high-performance pressure-sensitive labels, coding, and labelling solutions. The company offers labelling systems, media, and software apart from technical assistance, direct sales, and equipment service.
Weber’s products cater to a wide range of industries including food and beverage, pharmaceutical, medical, and agriculture.
Twitter followers: 5,505
GlobalData influencer score: 56
— Weber Packaging (@WeberPackaging) June 14, 2021
9. Paul Jenkins (@ThePackHub)
Paul Jenkins is a packaging consultant with more than 20 years of experience in the marketing of fast-moving consumer goods (FMCG). He has extensive knowledge on FMCG packaging and the latest trends and factors driving the industry.
Jenkins currently handles packaging innovation at ThePackHub, a packaging consultancy that specialises in providing packaging solutions for retailers, manufacturers, and suppliers.
Twitter followers: 2,697
GlobalData influencer score: 55
New to our Innovation Zone – UK supermarket chain Waitrose & Partners is trialling a new strawberry punnet with sustainability very much the motivation for the change. #packaging pic.twitter.com/6GLPG1yadx
— ThePackHub: Packaging innovation experts (@ThePackHub) June 23, 2021
10. Pentawards (@PENTAWARDS)
Pentawards is an international annual packaging design competition. An international jury comprising experts from the packaging industry and marketing sector select the best packaging designs each year.
The competition has received nearly 20,000 entries till date from across 64 countries worldwide. Founded in 2007, the event allows the packaging community to network and showcase their ideas through events, conferences, and competitions.
Twitter followers: 2,693
GlobalData influencer score: 51
Vietnamese design studio Xolve delivers a playful product branding and packaging design for Kiddyummy’s ready-to-eat meals for babies, tots and kids. Read the full article here: https://t.co/3OtbS4qYKO pic.twitter.com/tfEbbCjMI5
— Pentawards (@PENTAWARDS) May 24, 2021
GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.