Biggest influencers in packaging in Q2 2021: Top individuals and companies to follow
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Biggest influencers in packaging in Q2 2021: The top individuals and companies to follow

By GlobalData 20 Aug 2021

GlobalData research has found the top influencers in packaging based on their performance and engagement online.

Biggest influencers in packaging in Q2 2021: The top individuals and companies to follow
Credit: Robert Kneschke/Shutterstock.com.

Using research from GlobalData’s Influencer platform, Packaging Gateway has named ten of the most influential people and companies in packaging on Twitter during Q2 2021.

The biggest influencers in packaging: The top ten in Q2 2021

1. Labels & Labeling (@LabelsNLabeling)

Labels & Labeling is a trade publication catering to the label and package printing industry., The magazine was established in 1978 and covers information related to the latest trends and technologies in the label industry, including printing presses, packaging design techniques, workflow, digital print, inks, and software.

The magazine is owned by Tarsus Exhibitions and Publishing, which organises trade exhibitions including the Labelexpo Global Series of trade shows and conferences.

Twitter followers: 13,541

GlobalData influencer score: 100

2. Future of Packaging (@packfutur)

Future of Packaging is a triennial packaging event conducted by Leading Futurists, a consultancy firm, and Packaging Technology Integrated Solutions (PTIS), a packaging consultancy. The event includes workshops on emerging trends, and briefings on digital transformation trends, cutting-edge solutions, and foresight tools, apart from insights on emerging issues.

Packaging companies can sponsor the programme, hold workshops, and derive insights and reports related to the industry.

Twitter followers: 23,942

GlobalData influencer score: 79

3. Packaging Innovations (@EasyfairsPACK)

Packaging Innovations is a packaging event conducted by Easyfairs, an event organiser based in Belgium. The two-day event includes participation from all stakeholders in the packaging industry such as retailers, designers, brand managers, and manufacturers. It allows all stakeholders to network with each other and explore and exchange ideas and issues related to the industry, including the latest technologies and products.

Twitter followers: 18,310

GlobalData influencer score: 70

4. Domino Printing (@DominoPrint_UK)

Domino Printing is a provider of coding and printing technologies for the food, beverage, pharma and other sectors. It provides support to manufacturers in their efforts to move towards sustainable packaging and is an expert in coding automation.

The company’s digital printing solutions unit caters to the commercial printing sector offering digital inkjet printers and other systems that fulfil both labelling and variable data printing needs.

Twitter followers: 7,608

GlobalData influencer score: 68

5. The Dieline (@TheDieline)

The Dieline is a packaging design platform that caters to various stakeholders in the packaging industry including designers, brands, suppliers, sustainability experts, agencies, and students. It focuses on advocating the need to move towards sustainable products and solutions in the industry through innovation.

The firm was founded in 2007 by Andrew Gibbs and provides original projects and editorial content aimed at fostering creativity and design innovation in the packaging industry.

Twitter followers: 59,711

GlobalData influencer score: 66

6. A&M Tape & Packaging (@AMTAPE)

A&M Tape & Packaging is a packaging manufacturer and distributor of packaging, shipping, and corrugated products such as cardboard boxes, tapes, shipping room, and packaging equipment. The company also produces customised cardboard boxes that are manufactured in-house in its distribution facility in Florida, US.

A&M Tape & Packaging was established in 1977 and has since been supplying packaging and shipping solutions for different industries including healthcare, food, retail, and manufacturing.

Twitter followers: 9,039

GlobalData influencer score: 64

7. Paper and Packaging (@HowLifeUnfolds)

The Paper and Packaging Board (P+PB) is a federal commodity check-off programme that promotes paper-based packaging, product innovation, and sustainable recycling practices in the packaging industry. It was established by the United States Department of Agriculture and is governed by members appointed by the Secretary of Agriculture.

The board aims to increase consumer awareness about the use of paper and boost the demand for paper-based packaging. How Life Unfolds® is a promotional campaign by the board.

Twitter followers: 18,331

GlobalData influencer score: 58

8. Weber Packaging (@WeberPackaging)

Weber Packaging is a packaging manufacturer involved in the design and creation of high-performance pressure-sensitive labels, coding, and labelling solutions. The company offers labelling systems, media, and software apart from technical assistance, direct sales, and equipment service.

Weber’s products cater to a wide range of industries including food and beverage, pharmaceutical, medical, and agriculture.

Twitter followers: 5,505

GlobalData influencer score: 56

9. Paul Jenkins (@ThePackHub)

Paul Jenkins is a packaging consultant with more than 20 years of experience in the marketing of fast-moving consumer goods (FMCG). He has extensive knowledge on FMCG packaging and the latest trends and factors driving the industry.

Jenkins currently handles packaging innovation at ThePackHub, a packaging consultancy that specialises in providing packaging solutions for retailers, manufacturers, and suppliers.

Twitter followers: 2,697

GlobalData influencer score: 55

10. Pentawards (@PENTAWARDS)

Pentawards is an international annual packaging design competition. An international jury comprising experts from the packaging industry and marketing sector select the best packaging designs each year.

The competition has received nearly 20,000 entries till date from across 64 countries worldwide. Founded in 2007, the event allows the packaging community to network and showcase their ideas through events, conferences, and competitions.

Twitter followers: 2,693

GlobalData influencer score: 51

Methodology

GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.