Plain packaging will see younger smokers becoming the least brand loyal

31 July 2017 (Last Updated September 13th, 2017 10:25)

The younger generation of global smokers is the least likely to continue to buy their usual tobacco brand as plain packaging becomes more prevalent in the market.

Plain packaging will see younger smokers becoming the least brand loyal

The younger generation of global smokers is the least likely to continue to buy their usual tobacco brand as plain packaging becomes more prevalent in the market. They are also likely to consider switching to a different band. Their lesser brand loyalty reflects the importance of packaging, branding, and the story a product conveys, as well as the aspirational nature of the smoking habit among this age group.

Related links

https://www.globaldata.com/store/report/ti0041mr--tobacco-insights-june-2017/