Direct beauty seller AVON’s new signature fragrance, ‘Derek Jeter Driven’ (named after the famous New York Yankees baseball star), comes in a light blue bottle with a sleek silver cap.

The unique cap is made from deep-drawn ultrapure aluminium and its rectangular shape completes the bottle’s design perfectly. The smooth shiny silver anodised aluminium surface was laser-engraved with the fragrance name and fitted with a light-blue translucent plastic plate on top, appearing in the same colour as the light-blue glass bottle.

Seidel will exhibit this unique cap and many more new packaging design components at Cosmoprof’s pavilion 20 (booth B43 C38).