On the 1st May 2004 new members were added to the European congregation – EU. With the disappearing customs rules new possibilities for trading within Europe are opened up.

Join the party in Portugal

The brewer Saku Ólletehase AS in Estonia has launched several beverage and beer variations on the eve of this event and they expect increased sales, especially with this Carlsberg multipack for the EURO 2004 football games in Portugal in June. The target group is all football lovers who like a pint of beer, not only in Portugal but all over Europe where there is a television available.

Frövi for strength and good print result

The target group probably couldn’t care less which material is used for the pack. They buy it because it puts them in the right mood for the eagerly awaited hours in front of the television, and they are more focused on what results David Beckham, Henrik “Henke” Larsson, Figo and the others will achieve. But we know that our readers are really focussed on packaging and we can tell you that Å&R Carton AS in Norway produced the pack with corrugated board lined with FRÖVI LIGHT 250 gsm for strength and a good print result.

The show must go on!