MeadWestvaco Corporation, global leader in packaging and packaging solutions, has announced that Chris Brady, director, Ovenable Food Packaging Solutions, will speak at Packaging News‘ inaugural conference, ‘Packaging for Retail Success’, at the Park Plaza Hotel in Westminster, London. His presentation, ‘From Insights to the Shelf to the Home – How MWV Develops Packaging Solutions That Help Build Brands’, will take place at 10.50am on 10 November 2011.

Mr Brady’s presentation will focus on the integral role packaging plays in how consumers interact with a brand, and the strategic insights and tools that MWV employs to develop new and impactful packaging solutions. Mr Brady’s previous engineering and packaging experience, both in the US and internationally, will lend to this discussion on end-to-end integration and MWV’s holistic approach to packaging.

"Good ideas are most powerful if they can be implemented," said Chris Brady. "The Packaging News conference provides a platform for us to share our deep insight into consumer behavior and customer needs – which results in solutions that respond to customer challenges, meet the needs of the market and help brands stand out on the retail shelf. At MWV, we partner with our customers and deliver at every step in the development process – from conception to completion, we’re there."

With over 4,500 patents worldwide, MWV uses consumer research and a sophisticated development process to create unique packaging solutions to support brand value. The combination of consumer insights with market knowledge helps to create solutions that benefit the consumer, the retailer, and the brand.

Mr Brady has been with MWV since 1995 and leads MWV’s new portfolio of ovenable packaging solutions that enhance convenient cooking, such as molded paperboard trays and microwaveable paperboard cups. These drop-in packaging solutions offer air -ight sealing for excellent shelf life, on-pack printing to reinforce brand messaging, and cool to the touch and sturdy after cooking features for a better meal experience.