MeadWestvaco Corporation’s David Hayslette, director, Shopper Ready Packaging, will speak at the Pira Packaging Summit in Nice, France, at the Sophia Country Club in Antibes. His presentation, ‘Shopper Ready Packaging: A Balanced Approach’, will take place at 11:30am CEST, on Tuesday 4 October 2011.

Mr. Hayslette’s presentation will discuss the unique balance needed between retailers and brand owners in order to deliver the most effective shopper ready packaging systems. Mr. Hayslette will lend his expertise into developing solutions that create better experience for the shopper, retailer, and brand owner.

MWV helps global food brands assess changing market dynamics to stay ahead of trends, while growing their business and building their brands. MWV innovations in food packaging span the grocery aisle, from center grocery to chilled and frozen foods, bakery and pet care.

Mr. Hayslette has been with MWV since 2006 and leads MWV’s ground-breaking new portfolio of shopper ready packaging solutions called Captivate™. The Captivate family of shopper-ready packaging systems is currently available for products across a wide range of categories. Each cartridge provides a 200% to 300% larger billboard for the brand to showcase its product, as opposed to the small label space on stacked cans, making it easier for shoppers to readily identify and access the product they’re looking for. Retailers benefit from higher labor productivity as Captivate maximizes shelf space while reducing the number of man-hours required to maintain store shelves.