The Association of International Metallizers, Coaters & Laminators (AIMCAL) has given the Marketing Excellence Award 2017 (in food category) to the Three-Dimensional Slide to Close (STC) Zipper Bag with a Side Gusset Handle, manufactured by Uflex Limited for Samaa Basmati Rice.

The award ceremony was held on the sidelines of AIMCAL’s Annual Meeting at Orlando on 26 April as a part of International Converting Exposition (ICE) 2017.

The jury comprised a team of independent, nonaffiliated associates selected from diversified market areas particularly noted the superior aesthetics and functionalities of the packaging entry by Uflex that makes it stand out and rise above the clutter.

The Three-Dimensional Slide to Close Zipper Bag with a Side Gusset Handle for rice packaging has a premium matte finish. The pack is rotogravure reverse printed in high-definition with eight to ten colours using Toluene Free Poly Urethane Inks for a striking shelf appearance.

The shape of the pack has been designed for optimising space utilisation on the expensive retail shelf where every square inch counts. The side gusset comes fitted with a handle further spelling immense ease of carrying for the end-user.

Five distinct panels that comprise the entire pouch offer immense branding opportunities to the marketer on all sides. The transparent side gussets allow the end-users to see the product packed inside that further evokes immense consumer interest at the point of sale (POS) in terms of visual appeal so that they are able to make an informed choice. The side gusset handle in no way occults the branding and offers all round visibility to the package.

Soon after the award ceremony, Uflex Limited chairman and managing director Mr Ashok Chaturvedi said: "The real verdict about the packaging, particularly in the FMCG space always comes from the end-user. At Uflex our R&D team works in absolute tandem with the client to come up with packaging designs that evoke a ‘WOW’ at the point of sale (POS).

"An efficient packaging design enhances the overall consumer experience in turn adding value to the business of our clients globally. This is truly gratifying. I am humbled by this conferral by AIMCAL."