BillerudKorsnäs has launched its first campaign to raise brand awareness and boost its market profile.

BillerudKorsnäs Per Lindberg said: "It has been two and a half years since BillerudKorsnäs was formed and we are now ready to communicate our brand mission more explicitly than we have done so far.

"We have evolved from Billlerud and Korsnäs, two paper and board manufacturing companies, into a materials and solutions provider to brand owners and retailers."

The campaign will use stories, articles, cases and insights to illustrate the essence of the company’s mission. The notion of challenging the conventional for a sustainable future entails both an ambitious innovation agenda as well as a strengthened sustainability commitment, themes which will be central to the campaign.

BillerudKorsnäs marketing director Peter Malmqvist said: "We want the audience to associate us with fresh thinking and smarter packaging solutions with economic and sustainability advantages. We believe that the best way to do so is to show what we have achieved and realised over the past couple of years, as well as to give the audience a flavour of what we have on our agenda."

The hub of the campaign will be an interactive digital platform where brand ambassadors will be free to share content in their own channels.

Peter Malmqvist added: "We will be able to engage industry professionals and the general public in a way that we never have done before. Anyone who is moved by what we say can simply click, post, share and comment via social media."