While you may think of Heinz as the world’s favourite ketchup that’s only the beginning of a global portfolio of brands. In the UK ‘Beanz Meanz Heinz’ but did you know that Heinz is also a leader in infant nutrition, sauces, soups and more?
Heinz wanted to improve its graphics management system, in order to achieve an efficient product launch.
Heinz began working with SBT’s online graphic lifecycle tool (ODIN) early in 2009. ODIN has since assisted in improving the efficiency of Heinz graphic management into a centrally managed, efficient process, significantly increasing speed to market while keeping costs down, resulting in a fully controlled product launch process.
With a wealth of knowledge and experience in the FMCG market, SBT ensured that Heinz received the guidance and advice it required to ensure the transition was successful and the implementation phase was smooth.