Uflex Releases OPTIKA Transparent Flexi-Tubes for Global Cosmetic Market

Uflex has released the new advanced Flexi-Tubes, which optimise multi-layered flexible laminate technology.

The unique aesthetics, barrier properties and counterfeit-proof (ABC) approach is doing the trick for Flexi-Tubes, offering immense flexibility and endless possibilities for brands, helping them unleash their true potential across the globe.

Leaving the limitations faced by other lami-tube manufacturers behind, Uflex Flexi-Tubes have been offering plethora of aesthetic benefits to brands such as 360° printing, utilisation of the entire tube torso for branding from shoulder to crimp, high-definition graphics, imparting metallic effects using advanced registered printing, registered lamination, superior surface finish using matte and gloss effects, and electron beam (EBM) coating for ultra-high gloss among several others.

What further makes Uflex’s Flexi-Tubes truly unique is its ability to offer customised barrier properties as required by the product being packed. Most of the one-size-fits-all laminated tubes have a typical three-tier structure comprising polyethylene / aluminium foil / polyethylene, which does not give much customisation in terms of barrier properties.

Uflex, on the other hand, can offer a combination of polyester, metallised polyester, holographic metallised polyester, aluminium foil, EVOH / nylon, SiOx2 coated, or AlOx coated transparent barrier substrates depending upon the requirement of the product being packed.

Deriving prowess from its holography business, Uflex can also offer myriad anti-counterfeiting features such as multiple lens, single lens, and security strips among other customised brand protection features.

Uflex now launches the all-new OPTIKA range of Flexi-Tubes, which boosts the aesthetic quality of the laminated tubes several notches above the current global median.

Explaining more about OPTIKA transparent Flexi-Tubes, Uflex tubes vertical product development head Mr Ish Dhawan says: “We have adopted a special process that imparts depth to the printing and imagery prominently highlighting the main elements of the brand artwork.

“The inside and outside seamless printing with metallic effects coupled up with the refractive properties of the transparent Flexi-Tube creates an absolutely never seen before visual appeal at the point-of-sale (POS).

“For OPTIKA we use ultra-clear polyethylene as the innermost substrate that further imparts mesmerising aesthetics to the Flexi-Tube. The optical illusion created by printing inside the tube gives distinct visual effects as the gel / liquid gets consumed over a period of time.

“The importance of visual stimulation for beauty and cosmetic products can never be emphasised enough and with OPTIKA we will step up the aesthetic quotient of the Flexi-Tubes manifold. In fact, we are the first ones in the world to be using this specialised printing technology / process, thereby enhancing the unique selling proposition (USP) for our esteemed clients who happen to be custodians of some of the top beauty and cosmetic brands.

“For doing this, our design and manufacturing teams work in close collaboration with merchandisers of several top-notch beauty and cosmetic brands to simulate the optical / visual effects at the POS.”

Talking about the market potential of Flexi-Tubes, Uflex new business initiatives CEO and president Mr Ashwani Sharma said: “Flexi-tubes happen to be a very important value-added product of our company. With the existing tooling apparatus at our plant we can manufacture flexi-tubes ranging from 19mm to 50mm in diameter. Our capacity is 300 million flexi-tubes per annum with ten machines in operation currently.

“Given the robust demand for various types of Flexi-Tubes that we offer, we could look at expanding our manufacturing capacity by another 200 million tubes by the end of 2018. OPTIKA will be the cynosure of our exhibit at Beautyworld Middle East in Dubai World Trade Centre, UAE, from 8-10 May 2018. We will be in Hall No 7, Booth 7-D28. I take this opportunity to cordially invite all beauty and cosmetic brands to our stall.”

Expressing delight about OPTIK, the latest addition in the Flexi-Tube portfolio, Uflex chairman and managing director Mr Ashok Chaturvedi said: “I am happy to say that through immaculately designed Flexi-Tubes, my engineers have been able to add tremendous value to the business of beauty, cosmetics, personal care, pharmaceutical and hotel toiletry brands across the globe. The ABC of Flexi-Tubes starts with Uflex, a fact abundantly evinced by the ever-increasing popularity this product segment has been enjoying on the global turf. OPTIKA with its unique properties will serve as a boon for global cosmetic brands.”

Visit Uflex at Hall 7, Booth 7-D28 in Beautyworld Middle East to be held in Dubai World Trade Centre, UAE, from 8-10 May 2018.

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