View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. BillerudKorsnäs
24 February 2004

Say it with Flowers – in Attractive Frövi-board

AssiDomän Frövi’s “Cornet” is a new alternative to existing ranges of flower wrappings. It has such a strong image it can even promote the idea of treating someone with a pot plant.

The Gift that will be Noticed When you give a present to someone, the whole idea is that you want to be remembered, and this unconventional packaging solution makes sure that the gift will get the appreciation and attention it deserves – and that the recipient will keep you in mind. It is fun, convenient and is stating environmental awareness and quality. And the price level is very comfortable.

Flowers and Wrapping in Harmony As packaging, it is enhancing the symbolism of flowers; love, emotions, nostalgia and romance. The flower retailer Interflora in Denmark was the first retailer to incorporate the ‘Cornet’ in their assortment and Pais Design is estimating that there is a big potential on the European market for the product.

FRÖVI LIGHT for Moisture Resistance FRÖVI LIGHT was chosen as board material for its combination of high moisture resistance and the ecological image – that is further enhanced with handles of natural cord.

Designer: Pais Design, Denmark Converter: Jörg Thomsen A/S, Denmark Substance: FRÖVI LIGHT 290 gsm Season: Winter 2003 – 2004

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Packaging Gateway