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  1. BillerudKorsnäs
29 August 2005

FRÖVI BRIGHT Caters for a Luxurious Lifestyle

Our yearning for service and convenience is constant, but the means to satisfy this need changes over time. The answer to yesterday’s optimum luxury with servants offering delicacies on silver trays is today’s gourmet food ordered on the Internet and delivered to your doorstep in appealing board trays.

Lenôtre - leader in French gastronomy

Besides restaurants, gourmet shops and culinary schools Lenôtre is THE Caterer in France. This prestigious brand is a guarantee of first class gastronomy and when you mention the name "Lenôtre" to a Frenchman it makes his/her mouth water. They organise events, cocktails, buffets and gala dinners and more recently they also offer selective personal catering, delivered in board trays.

Simple and clever design

Flatness and stiffness of the trays are further enhanced by the design, with a reinforced bottom, and the construction has a smart closure that secures the base and lid together. A light embossing on the lid and the logo in gold hot foil stamp lamination ensure a prestigious look.

Frövi an obvious choice

Previously they had a construction with a plastic lid and FBB base. "With this design, that has the benefits of a monomaterial, Frövi was an obvious choice", says Mr Alain Levéchin, Purchasing Manager at the converter La Spic in Paris. "The board is very dense so we were able to save money by using a lower grammage and it is also perfect for embossing and hot foil stamping. The material corresponds well to the customer’s demand regarding taint and odour neutrality and furthermore - perhaps the most crucial factor - is the high compression strength of the board, as the bases are delivered folded on pallets (1,75 m high) to the customer. FRÖVI BRIGHT also has the desired white reverse for this kind of use", Mr Levéchin concludes. La Spic produces 250,000 trays/year for Lenôtre.

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