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  1. AlpVision
25 March 2013

AlpVision to Demonstrate Mobile Authentication Solution for Pharmaceutical Anti-Counterfeiting at INTERPHEX 2013

Named one of Global Identification’s Top 25 Suppliers of anti-counterfeiting and product security technologies, AlpVision will participate for a fifth consecutive year in INTERPHEX 2013, the leading annual pharmaceutical and biopharmaceutical trade show.

Exhibiting in Booth No 3988, AlpVision will demonstrate how brand owners, experts and consumers who own a smartphone can play an active role in the fight against counterfeit pharmaceuticals.

Using a regular smartphone, AlpVision’s authentication solution is designed to detect AlpVision’s Cryptoglyph® and Fingerprint™ technologies, two covert safety features that produce no visible markings and require no additional consumables, no special reading devices and no production changes.

AlpVision’s authentication application applies to a wide variety of pharmaceutical products, including packaging and labelling (folding cartons, labels, and blister packs), as well as plastic moulded parts and medical devices (vials and syringes, containers and lids, test tubes and caps). Working in real-time, verification takes less than three seconds, including time to pick up the product and position the smartphone over it.

In addition to providing instant positive authentication, AlpVision’s application can also be customised to trigger a range of actions, including providing product features, user data, and market information. AlpVision’s instant authentication application is available for the iPhone 4/4S/5 (other mobile operating systems available upon request).

For more information and to see a live demonstration, please visit AlpVision at INTERPHEX 2013, in Booth No 3988, on 23-25 April 2013, at the Javits Center in New York, NY, US.

On April 3 2014, the European Commission published an updated version of the Tobacco Products Directive (2014/40/ EU), effectively repealing 2001/37/EC.
This document outlines exactly what the European Commission's revised Tobacco Products Directive means for brand owners.
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