This document outlines exactly what the European Commission's revised Tobacco Products Directive means for brand...
According to the world customs organisation, the impact of the counterfeit goods traffic on the global economy is becoming greater every year. By the same token, Research2Guidance estimates that global smartphone users will number 970million by the end of 2013. Mobile devices therefore appear to provide an ideal platform to perform easy and cost-effective product authentication, and may become a powerful asset in the fight against product counterfeiting.
In response, AlpVision is launching an iPhone 4 instant product authentication application, capable of detecting Varnish Cryptoglyph secured packaging and labelling.
Varnish Cryptoglyph is a pseudo-random pattern of invisible micro-holes embedded in the standard varnish layer, applied to folding cartons, blister packs, and labels in the printing process. While there are numerous smartphone authentication technologies available today, AlpVision’s iPhone 4 application is the only product authentication solution in the world capable of detecting a covert or invisible safety feature.
While still detectable using an ordinary office scanner, brand owners can now perform instant product authentication on any Varnish Cryptoglyph secured packaging using an iPhone 4-like device, therefore multiplying the number of verifications along the supply chain without changing the flow, speed or cost of production.
To see a live demonstration, please visit AlpVision at Interphex 2012, Stand No 1213, from May 1-3, 2012 at the Javits Center in New York, NY.
On April 3 2014, the European Commission published an updated version of the Tobacco Products...