This document outlines exactly what the European Commission's revised Tobacco Products Directive means for brand...
AlpVision has made a big step forward in providing mobility for on-the-fly ‘Genuine or Fake’ verification of moulded parts with an iPhone4 mobile device. The application is suitable for many items, for example for fast-moving consumer goods containers
for liquid, powder or tablets, which are present in millions of stores worldwide. Moulded parts are heavily used in toys, footwear, home appliances, circuit breakers and many other products in industrial and consumer markets.
Using AlpVision’s patented Fingerprint™ technology, a regular Apple iPhone4 equipped with the AlpVision ‘Genuine or Fake’ detection application is sufficient to verify the authenticity of a moulded part anywhere, anytime. This anti-counterfeiting solution does not need any additional marking of the moulded part and its use is very intuitive.
After selection of a product type, for example a 300ml container, and a mould cavity number which is visible on the item, an overlaid shape appears on the iPhone4 screen. Then the user has only to position the iPhone4 to match the overlaid shape with the item to be verified. If the item is genuine, a beep sounds and a message appears on screen. A ‘Genuine or Fake’ verification takes usually about three seconds, most of which is taken up by the time it takes to pick up the item and position the iPhone over it. This performance is achieved through the iPhone4 application working in real-time at a rate of ten detections per second, similar to reading a barcode with a laser scanner.
This new breakthrough in authentication processes will allow branded product manufacturers to multiply the number of verifications made worldwide through provision of the iPhone4 application via online download.
For more information please contact AlpVision.
On April 3 2014, the European Commission published an updated version of the Tobacco Products...