This document outlines exactly what the European Commission's revised Tobacco Products Directive means for brand...
AlpVision is to participate for a second year in IP Protect Expo, an annual networking space for the worldwide intellectual property and brand protection community.
Exhibiting in Stand #11, AlpVision will showcase its iPhone authentication application, capable of detecting Cryptoglyph®- a digital invisible marking that is applied to cartons, leaflets, labels, and blister packs using regular visible ink and standard printing processes, and Fingerprint™.
The technology is a breakthrough authentication solution that tracks and authenticates mass produced objects manufactured by moulding (e.g. bottles and caps, electrical appliances, mechanical parts, imaging supplies, footwear, etc).
Speaking on February 6, as part of a seminar entitled ‘The use of mobile apps in product authentication’, Dr Fred Jordan, co-founder and CEO, will explain how brand owners, experts and consumers who own a smartphone can play an active role in the fight against counterfeiting.
His presentation will survey existing and new smartphone-based authentication technologies and consider real-world applications on various packaging materials and packaging types using an iPhone.
IP Protect Expo is the definitive intellectual property and brand protection trade exhibition developed by the industry for the industry.
For more information and to see a live demonstration, please visit AlpVision at IP Protect Expo 2013, in Stand #11, on 5-6 February 2013, at the Design Business Centre, in Islington, London, UK.
On April 3 2014, the European Commission published an updated version of the Tobacco Products...