Household product manufacturer SC Johnson and US professional baseball team Milwaukee Brewers are set to partner for plastic cup recycling.

As part of the partnership, the partners will create a new market and recycling model for more than one million plastic cups used each season at the Milwaukee Brewers’ ballpark.

They will provide fans at Miller Park with specially designed plastic drink cups with SC Johnson logo on them.

SC Johnson will collect the cups and the recycled plastic will be used in Scrubbing Bubbles bottles.

SC Johnson chairman and CEO Fisk Johnson said: “We all need to work together to help close the plastic recycling loop, and I hope this first-of-its-kind initiative with the Brewers will serve as a model for other major league teams, companies and even other sports leagues.”

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By GlobalData

The partnership with Milwaukee Brewers is one of SC Johnson’s initiatives to counter plastic waste focusing on reducing plastic content in its products, reusing recycled plastic and creating compostable plastics.

The partners will continue to collaborate throughout the 2020 season, with additional initiatives, including ‘Clean Up Days’ and philanthropic contributions with select players.

Milwaukee Brewers is the first US professional sports team to tackle one of the biggest issues in plastic recycling in the US and across the world, which is the lack of markets for recycled material.

In October 2019, SC Johnson collaborated with reverse logistics start-up Molecoola to encourage recycling in São Paulo, Brazil. The partnership was aimed at reducing the amount of waste that ends up in landfills.

Based in the US, SC Johnson has used 100% post-consumer recycled plastic in its Windex line since 2015.

Last year, the company announced that it will make Windex packaging entirely from 100% recycled ocean-bound plastic.