Receive our newsletter – data, insights and analysis delivered to you
  1. News
October 31, 2019

SC Johnson and Molecoola partner to increase recycling rates in Brazil

US-based household cleaning and consumer chemicals supplier SC Johnson and reverse logistics start-up Molecoola have partnered to encourage recycling in São Paulo, Brazil.

US-based household cleaning and consumer chemicals supplier SC Johnson and reverse logistics start-up Molecoola have partnered to encourage recycling in São Paulo, Brazil.

The partnership will aim to reduce the amount of waste that ends up in landfills. The companies will focus on encouraging the communities in the region to recycle.

According to Brazilian Association of Companies for Public Cleaning and Special Residues Management, Brazil discards over 25 million tonnes of recyclable solid waste annually.

The move is also a part of SC Johnson’s commitment towards recycling and sustainability.

SC Johnson Brazil executive director and general manager Tatiana Ganem said: “We are excited to partner with Molecoola to help increase recycling rates in Brazil.

“As a leading manufacturer of household consumer brands in Brazil, we have a longstanding commitment to protecting the environment.”

Content from our partners
GMP: The food sector’s golden rules (and how they will evolve)
Food fraud in the supply chain (and how to fix it)
Cutting-edge innovation in fish packaging

Customers can return all SC Johnson’s branded product such as Mr Muscle, Glade and OFF! at Molecoola’s locations.

By returning the empty products, they can earn points that can be exchanged for goods and services using an app. Consumers can also opt to donate the points to charities in São Paulo communities.

The company has collected over 360t of recyclable materials since partnering with SC Johnson in November 2018.

Molecoola stores accept aerosol cans, beverage cans, paper, cardboard, chipboard, plastic, electronics and cooking oil.

Molecoola CEO Rodrigo Jobim said: “We are grateful to SC Johnson for their partnership in this important initiative.

“With their help, we are educating consumers on the importance of protecting the environment, changing behaviours and creating a circular economy that provides direct benefit to consumers, recyclers and, most importantly, the environment.”

A few days ago, SC Johnson initiated a global partnership with Plastic Bank to address the issues of ocean plastic waste and poverty.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU